Buying gold is more than just shopping — it’s an emotional moment. Whether it’s your first gold chain, a gift for a loved one, or part of your bridal set, you want to be sure that what you’re buying is the real deal — pure gold.
At Bharat Jewellers, we meet a lot of people who ask the same question: “How do I know if this gold is actually pure?” And honestly, it’s a great question. So, here’s a simple guide that explains everything in plain language — no technical stuff, just things you should know before spending your money.
What Does “Pure Gold” Really Mean?
When people say pure gold, they’re usually talking about 24 karat gold, which is 99.9% pure. That’s as pure as gold gets — it’s soft, shiny, and beautiful. But here’s something most people don’t know: 24K gold is too soft to be turned into jewellery you can actually wear every day.
That’s why most jewellery is made from 22K gold, which is still very pure — about 91.6% gold — but strong enough to hold designs and last longer. So when you’re buying pure gold jewellery, especially in Indian designs, you’re most likely buying 22K, not 24K — and that’s perfectly fine.
Gold Purity Chart
Let’s make sense of the karats with a simple chart:
| Karat | Purity % | Also Known As | Common Uses |
|---|---|---|---|
| 24K | 99.9% | 999 purity gold | Coins, bars, not used for jewellery |
| 22K | 91.6% | 22 carat gold | Ideal for traditional and everyday jewellery |
| 18K | 75% | – | Great for diamond and western jewellery |
| 14K | 58.5% | – | Used in lightweight and fashion jewellery |
So, if you want something durable and still highly valuable, 22 carat gold is your best friend.
How to Check Gold Purity Before You Buy
Now that you know about gold types, how can you be sure the piece you’re holding is actually pure gold? Here are a few simple tips you can trust:
1. Check for the BIS Hallmark
This is the easiest and most reliable way to know your gold’s purity. A BIS hallmark means the gold has been checked and approved. You’ll usually see:
- The karat (like 22K)
- A BIS stamp
- A code for the jeweller
- The year it was certified
Even though we’re based in Canada, Bharat Jewellers still follows Indian BIS standards so you get the same level of purity and trust.
2. Ask for a Purity Certificate
A genuine jeweller will always give you a certificate along with your jewellery. It mentions the gold’s weight, karat, and purity — and it’s super useful if you ever want to sell or upgrade your piece later.
3. Use a Purity Machine (If Available)
Some jewellers, like us, have machines that test the purity of gold right in front of you. It’s fast, easy, and reassuring — especially when you’re buying something expensive like pure gold earrings or a bridal necklace.
Thinking of Buying Pure Gold Earrings or Jewellery?
If you’re planning to buy:
- Classic pure gold earrings
- A gold chain for everyday wear
- A wedding set
- Or even a gift for a loved one…
Make sure you’re buying from someone who is known for honesty and transparency. At Bharat Jewellers, we’re proud to be trusted pure gold traders in Canada. We offer BIS-certified pieces and complete clarity — because we know that buying gold isn’t just about jewellery, it’s about peace of mind too.
Quick Tips for Gold Buyers in Canada
- ✔️ Don’t go by looks alone — check the hallmark and ask questions.
- ✔️ 22K gold is perfect for traditional and daily wear.
- ✔️ Always get a bill and a purity certificate with your purchase.
- ✔️ Think long-term — gold is both a fashion piece and an investment.
Why Buy from Bharat Jewellers?
Because we’re not just here to sell you gold — we’re here to make sure you get the right gold. At Bharat Jewellers, we treat every customer like family. Whether you’re looking for a simple gold ring or a statement bridal set, we take time to explain everything clearly.
You’ll always know exactly what you’re buying — the karat, the weight, the purity, and the price. And if you’re ever unsure, we’re always happy to walk you through it.
When it comes to pure gold jewelry, you deserve both beauty and trust — and that’s exactly what we offer.
Final Word
Buying gold should feel exciting, not stressful. All you need is the right information and a jeweller you can rely on.
So remember:
💛 Always check for purity
💛 Don’t hesitate to ask questions
💛 And most importantly — buy from someone who truly cares about what they sell
At Bharat Jewellers, we stand by every piece of jewellery we offer — because your trust is worth more than gold.
Frequently Asked Questions (FAQs)
1. What is considered pure gold in jewellery?
Pure gold is 24K, which is 999 purity gold. But since it’s too soft for jewellery, most people go for 22K, which is still very pure and perfect for daily use.
2. How do I check if my gold is pure?
Just look for the BIS hallmark, ask for a purity certificate, or request a test using a purity checking machine. A good jeweller will always help you verify.
3. What is the purity of 22 carat gold?
22 carat gold has 91.6% pure gold in it. That’s why it’s strong enough for jewellery but still valuable.
4. Are 22K gold earrings good for daily wear?
Yes, absolutely! Pure gold earrings in 22K are ideal for daily wear — they look great and last long.
5. What’s the difference between 22K and 24K gold?
24K is pure but soft — best for coins or bars. 22K gold is slightly less pure but much stronger, so it’s used to make jewellery.
6. Where can I buy pure gold jewellery in Canada?
You can visit Bharat Jewellers. We’re trusted pure gold traders offering BIS-certified jewellery with full transparency and care.
